5 Tips to Help Build Your Personal Brand

Posted on 2017-02-14 by GenUK Dove

Building your own, personal brand can result in multiple benefits: industry recognition, a better job, better contacts, a promotion – the list goes on! We’ve got some top tips on how to build and strengthen your personal brand. Get ahead and separate yourself from the crowd!

 

Increase Awareness

 

What makes you the leader of the pack? Why are you special or different? What’s your personal trademark? Creativity? Perseverance? Communication? Whatever distinguishes you, be clear about it so you can articulate and demonstrate it and increase awareness of your identity.

 

Make Authentic & Credible Promises

 

While you need to be clear and concise about your strengths, you also need to be honest about them. Sell yourself, but be sure to consistently deliver on the promises made by your personal brand. Anything that falls short of this will damage your brand reputation. For example, if you claim that you are a good leader, be ready to present, discuss and demonstrate specific examples of how you have successfully led a team.

 

Build & Audit your Online Presence

 

Social media is a great way to build and supplement your personal brand – but it’s very important to get it right. It’s not just your LinkedIn we’re talking about, it’s important to maintain a professional online presence across all social media platforms to maintain a successful personal brand reputation. If you’re not keen on censoring your personal life on platforms like Instagram and Twitter, make your account private, so you know exactly who can view your profile.

 

Your Personal Brand Persona

 

Every brand needs individuality, so be sure to let your personality shine through too. What makes you you? And why do people enjoy working with you? Whether it’s being an office clown or an organisational whizz, take a minute to personalise your brand, don’t eliminate appealing elements of your personality – it makes your brand unique.

 

Ensure Your Name is Synonymous with Quality

 

Make quality non-negotiable. If people don’t already associate your name with quality, all of the above will certainly ensure that this starts to happen. Be confident. Own, market and sell your personal brand.

 

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Business Development Manager – for SeeBrilliance

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HR Director– for Grosvenor Services.

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Wherewework

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Parkway Shopping Centre

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Site Cleaning Manager – for Parkway Shopping Centre

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“Dovetail have been hugely supportive in helping us to expand our team and are always at the end of the phone. Nothing is too much trouble and they continue to provide us with excellent candidates who have been carefully matched with our individual requirements. I’d have no hesitation in recommending their services and really appreciate the friendly and professional way in which they conduct their business.”

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“One of the unique benefits of working with Dovetail has been the practical contact it’s afforded me within many high-profile office environments for a variety of global brands. Being able to work so closely with teams that hold themselves to a golden standard and learning about the different ways they work is valuable experience you don’t really get at university. But it’s more than that – it’s also about people and relationships and trust and team-building and the team at Dovetail is, hands down, the most warm, dynamic, and professional team I’ve ever worked with.”

Candidiate – London

Citrix Systems

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Flexibility – adapting to the needs of Citrix as the organisation grows.
Engagement – willing to assist Citrix expanding into new geographies and markets.
Readiness – always available to answer questions and provide information on contracts through a single point of contact.
Integration – willing to share and adopt best practice developed between us.
Dovetail consistently outperform agreed service levels. They are dedicated to helping their customers build robust processes to manage temporary resources. They form a key part of our contingent labour strategy in EMEA, and I cannot recommend them highly enough. ”

Tom Dance, Manager – Procurement Systems Training & Communications for Citrix Systems

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