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5 Ways for Small Businesses to Attract Big Talent

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All employers understand the value of loyal and talented employees. After all, the stronger your team, the stronger your organisation – no matter how big or small.

However, some SMEs may find it difficult to recruit and retain the talent they deserve when competing against larger, international corporations offering candidates an array of different benefits and bonuses.

Instead of tirelessly trying to keep up with established, big brands, smaller companies should promote the benefits of working for an SME. As the competition for talent grows, Dovetail have the advice you need for your business to shine brighter than larger talent competitors. Take a look at these 5 ways for small businesses to attract big talent.

Tailor Your Benefits: Whilst offering employee perks may seem self-explanatory, it’s important that they remain just that – a perk; an additional benefit alongside the many reasons why people want to work for you. Most candidates will not be bribed by the added extras you offer them; a candidate who is the right fit should be far more interested in the direct benefits of working with your SME. Furthermore, while your company may not be able to offer its own gym or café, employees will appreciate every little perk you offer them – whether it’s half-price gym memberships, restaurant discounts or childcare vouchers.

Create a Diverse Job Description: Many candidates – especially millennials – seek a position with the opportunity to learn lots of new skills and gain plenty of experience. This is convenient for SMEs, as it benefits smaller businesses to have employees that offer a wider range of skills and are able to complete multiple tasks to a high standard.

Offer Flexibility: Candidates will flock to businesses that cater to their needs and offer the flexibility they require to enjoy the perfect work-life balance. If a promising candidate has a long commute, offer them the chance to work from home once or twice a week. Offering flexi-time is a huge benefit for all employees; early birds can start their day a couple of hours before the working parents who have kids to drop at school. Flexibility may also come in the form of job sharing, as this allows you to welcome talented, part-time workers to your team.

Provide the Opportunity for Progression: The opportunity to climb the ladder is attractive to most candidates. Young professionals, in particular, are very keen to work for a company that is willing to support them and nurture their talent. If you help your employees to progress their career, not only will you show your employees that you value their skills and abilities, but you will be rewarded with a well-trained and loyal workforce.

Emphasise What Make Your Business Unique. What is it that makes your company a better employer than larger corporations?  What makes the business exciting? During the recruitment process, Dovetail can help you emphasise the unique nature of your business. Rather than trying to directly compete with the offerings of the big-name brands, focus on what you offer that they don’t – i.e. all of the above!

Remember that, as a smaller business, your employees – and potential employees – are far more than a small cog in a big machine. The benefits you offer them are just as valuable as the benefits they bring for you.

If you’re looking to grow your team and would like friendly help and advice, Dovetail can offer you a complete recruitment solution. Contact us today.

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