6 steps for rebooting your LinkedIn profile in 2018

LinkedIn is a core element for the job application process. To make sure you stand out from the crowd, we have put together our top tips to help you get the most out of your LinkedIn profile.


  1. Choose the right profile picture for LinkedIn

It seems like the obvious thing to say, but nearly every blog post, article and piece of content that you read on LinkedIn profiles start with a picture.

LinkedIn is your own online professional calling card, your business card, your moment to represent yourself in a way that gets you employed, promoted, new clients and more – but it’s all business and professional sphere related.

Make sure the picture is recent and looks like you, make sure that your face takes up about 60% of the image and wear what you would like to wear to work. This last one might seem odd, but this is your moment to show who you are. If you want to wear cut jeans and a tank top to work, then by all means wear that – but you probably won’t be approached for a job in a professional, corporate company.

Likewise, if you are most comfortable fully suited in the workplace that’s what you should go for however, if you are looking to work in a small start-up team then most likely those two images don’t align. Dress for the job that you want!


  1. Add a background photo

It’s all about visualisation. Add a background photo, it will help you stand out more. This isn’t Facebook however so keep your background photo to the point, clear and professional.


  1. The headline; You are more than just a professional headline

The vast majority of people use the headline space to copy their current role, but why place that limitation on who you are. Your current job title is already in your work experience section, so why not use this little bit of extra top page space as an opportunity to state who you are, what motivates you and why you do what you do.

Think of the summary section a little bit like the preview of you, write in the first person and give context to your skills.


  1. The summary; a little short story about you

Think of the summary as your old-fashioned cover letter, you have a short section to get beyond the nitty gritty basics of who you are as human being. Now, you don’t need to tell the story of when you were five and the neighbour’s dog ran away with your toy car. Treat it as paragraph where whoever is looking at your profile can get a sense of who you are as a person beyond a list of skills that you have.


  1. Skills: Are they all relevant?

The skills section is where it is easiest for people to endorse you, so it’s good little list to have up to date and relevant to where you now are in your career and more importantly matching (or at least heading into) the direction of where you want your career to go.

Grab a cup of tea and sit down behind the list, scroll down the list and see which ones are most relevant, remove those that aren’t.


  1. Endorse or be endorsed, that is the question…

It’s not really a question as both need to happen. Endorsements are what give everything you’ve said about yourself in the summary and jobs you’ve listed credibility.

Generally, the best way to get endorsed is to do some endorsing yourself. Go through your network and endorse those people who deserve your endorsement, generally this triggers them to return the favour.

Remember to manage endorsements, ensuring you receive ones that reflect the skills you have or even those skills that you want to gain. It’s also important to use the edit features in the skills section of your profile – where you can choose which to show and which to hide.

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